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Amazon Announces Second Prime Day for October

The retail giant Amazon announced that its 48-hour “Prime Early Access Sale” will take place on October 11-12 for members of its Prime subscription program. This two-day event continues a recent trend of Amazon holding sales events over multiple days in order to maximize its revenue.

September 26, 2022
6 minutes
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Amazon.com Inc. has announced that it will be holding another Prime Day event this year. This event will be similar to the previous Prime Day sales, offering great deals on a range of products.

The retail giant Amazon announced that its 48-hour “Prime Early Access Sale” will take place on October 11-12 for members of its Prime subscription program. This two-day event continues a recent trend of Amazon holding sales events over multiple days in order to maximize its revenue.

Amazon's Prime Day event is a great opportunity for Prime members to save on their shopping. This year, the event was held on July 12-13 and saw customers purchasing more than 300 million items.

The October sale will include deals on products in 15 countries, including the U.S. and the U.K., as well as China, France and much of Europe.

The Amazon Black Friday Deals event is designed to kick off the holiday shopping season. As part of the event, Amazon will be introducing a new Top 100 list of some of the most popular products of the season. This list will help shoppers find the best deals on the items they're looking for.

The list of items that will go on sale as of midnight Pacific Time on Oct. 11 will be released by the company.

The Seattle-based company has announced its plans to add a second Prime Day this summer. The company has notified some sellers of a fall event and has asked them to submit deals.

The October sale could help Amazon boost revenue in the fourth quarter, its most important period of the year. With high national inflation continuing, the sale could give Amazon a much-needed boost.

The second Prime event signals that Amazon is looking to expand upon the success of Prime Day. Prime Day is a day where Amazon offers exclusive deals to Prime members. It has been held since 2015 and typically generates billions of dollars in revenue for the company.

Amazon has previously held a fourth-quarter Prime Day. In 2020, it moved Prime Day from the summer to the fourth quarter after the early days of the pandemic caused an overwhelming amount of orders on its site, prompting the company to reschedule.This change allowed Amazon to better handle the influx of orders and ensure that customers received their items in a timely manner.

In 2019, research firm Insider Intelligence estimated that Amazon made around $6 billion from Prime Day, which contributed to the company's fourth-quarter sales of $125.5 billion. This year, analysts at FactSet project that Amazon's fourth-quarter revenue will exceed $156 billion.

In August, Amazon announced that it would be introducing a “holiday peak fulfillment fee” from October 15 to January 14 for third-party sellers using its shipping services. According to an email sent to sellers viewed by The Wall Street Journal, this is expected to increase costs for sellers in the US and Canada by an average of 35 cents per item sold.

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