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Twitter to Launch 'Verified' Service Next Week, says Musk

Elon Musk announced in a tweet Friday that Twitter will launch its delayed "Verified" service next week with different colored checks depending on the type of account.

November 25, 2022
4 minutes
minute read

Elon Musk announced in a tweet Friday that Twitter will launch its delayed "Verified" service next week with different colored checks depending on the type of account.

Twitter CEO Jack Dorsey said that the company would be introducing new verification badges for businesses, government accounts, and individuals. The badges will be color-coded, with businesses getting a gold badge, government accounts getting a grey badge, and individuals getting the existing blue badge.

Musk said that all verified accounts will be "manually authenticated" before the check is activated.

The billionaire said that the move was "painful but necessary."

Musk's comments come after he was forced to pause the $8 per month Twitter Blue service. The service allowed anyone to pay the subscription for the blue verification tick, but users abused the system by impersonating brands and famous people.

Twitter's CEO said on Monday that the company would be delaying the relaunch of its $8 per month Blue Verified service. At the time, Musk said that Twitter would "probably use a different color check for organizations than individuals."

Now he has given details on what that could look like. It could involve a reduction in the number of troops, or a change in the way they are deployed.

Musk said he planned to relaunch Twitter Blue on Nov. 29, but his latest timeline puts the relaunch on Dec. 2.

Musk's subscription service is his latest attempt to find new sources of revenue for Twitter. This move is part of the billionaire's controversial shakeup of the social media firm.

Musk has asked employees at Twitter to commit to working long hours at high intensity, or to leave the company. He has fired thousands of employees who have not agreed to this request.

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