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Automakers' Sales Rebound In First Quarter As Dealers Get More Stock

April 3, 2023
minute read

A robust start to the year is being reported by GM, Hyundai, and other automotive manufacturers largely as a result of higher inventories and improved supply-chain conditions

A lot more cars and trucks are now available on dealership lots than they have been for a long time, which means buyers are taking advantage of greater availability.

Many car companies are reporting higher U.S. auto sales in the first quarter since inventory levels for new cars are starting to rebound after being constrained through most of the pandemic due to supply-chain snarls. As a result of these strong results, the car sector can be said to be moving past some of the acute shortages that have plagued it for many years now.  

It has been reported that the General Motors Company's first quarter sales jumped nearly 17.6%, driven primarily by an increase in sales to fleets, as well as an increase in pickup-truck sales in the first quarter.  

In the period January-March, Hyundai Motor Company reported a 16% increase in sales in the U.S. The company attributed the increase in part to the increased demand for its fully electric and hybrid vehicles. For the third quarter of 2017, Nissan Motor Co. experienced a 17% increase in sales, while Honda Motor Co. recorded a 6.8% increase in sales.

During its earnings report scheduled for Tuesday, Ford Motor Co. is expected to disclose its sales results. 

It is a noteworthy fact that Toyota Motor Corporation reported a nearly 9% decline in U.S. sales from January through March in comparison to the preceding period. 

The chief of Toyota Motor Corporation's (TM) 0.01%increase; green up pointing triangle North American sales division, Jack Hollis, stated last week that although the quarter would struggle to sell cars, sales would pick back up in the second half of the year. 

"We are doing better nowadays," said the dealer. "The problem is that our dealerships are just selling them at a faster rate than we are producing them."

A company called J.D. Power estimates that the number of automobile sales in the United States for the first three months of this year is expected to reach 3.5 million, representing a 6% increase over the same period last year, according to its industry report.

As the number of new cars sold increases quarter-over-quarter, it is a welcome development following the tough year that was 2022 for the auto industry as a whole, when the industry collectively posted its worst performance in more than 10 years.

Consumers paid top dollar to secure what was available from dealers and dealers were left with little to sell as a result of ongoing supply chain problems and difficulties in keeping factories running completely without interruption.

As well as that, the automotive industry is also making a strong recovery from a difficult start to its 2022, when Russian forces invaded Ukraine, causing problems within the supply chain for the industry and a shortage of computer chips disrupted the way companies developed vehicles. 

It appears that some of the supply-side obstacles have eased, particularly for semiconductors, which have become more stabile thanks to factory production schedules.

Judy Wheeler, Nissan's vice president of sales under the United States flag, commented that the automaker's inventory has definitely improved and we are starting to see some positive inroads as well.

A data analytics firm, Wards Intelligence, recently published a report indicating that, at the end of March, there were 1.85 million units available at dealerships and in transit, which represents an increase of roughly 50% over the same period last year, according to the report.

While those numbers are still well below the historic norm and dealers expect it to take a while before supply fully resumes after thanks to preorders on many of the vehicles that make it on to dealership lots before they are released on to the public. 

As part of their preparations for the spring selling season, several automakers have been stockpiling vehicles in advance of what tends to be a busy period for both manufacturers and car dealers.

There is no question that consumption is going to be hit this year, even if inventory levels rise again due to an increase in demand.  

Despite the recent rise in interest rates, purchasing a new vehicle is already becoming more expensive, further fueling concerns about affordability and whether more buyers are being pushed out of the market by their high prices.

During the first quarter of 2008, Edmunds, an auto-buying research firm, reported that the average monthly payment for a new vehicle was $730, about $75 more than it was during the same time last year. 

A report by Edmunds revealed that at the beginning of 2023 the average interest rate on new vehicles financed reached 7%, a significant increase over the 4.4% a year earlier. 

Despite the fact that consumer demand remains strong, according to Randy Parker, Hyundai Motor America's chief executive, higher interest rates are having an adverse impact on consumers' willingness to spend. It is his expectation that automakers will continue to spend more money on sales promotions to help bring down buyers' costs. 

In the current economic environment, there is a lot of economic uncertainty, which means that conversion is becoming much more challenging. There is a lot of pent-up demand, but it is becoming more difficult to convert it."

According to J.D. Power, sales promotions and other discounts has begun to creep back up in the US, with an average of $1,558 per vehicle spent on sales promotions and other discounts in March, an increase of 45.2% in comparison to March 2015. 

During the quarter, electric vehicle sales also grew at a rapid pace, with many auto makers highlighting their gains and launching new models that are providing shoppers with more choices., which is helping to curb the problem of battery depletion. 

In the first quarter of 2022, EVs represented approximately 8.5% of total sales in the auto industry, which is an increase from the 5.3% reported for the full calendar year, recorded at the same time last year, according to the JD Power report.

There were 422,875 vehicles delivered to customers on the planet in the first quarter of Tesla Inc., a record amount for a company that does not break out sales in the United States. This represents an increase of slightly more than 36% compared to the same period a year earlier.  

In the first quarter of 2019, Rivian Automotive Inc. reported declines of 6% and 1.3% respectively from last quarter, according to the company's earnings report on Monday, showing mixed signs regarding its factory output and deliveries of its debut models. 

Its stock fell 2% in early trading on Monday morning, as Rivian said it remains committed to producing 50,000 vehicles by 2023. 

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Cathy Hills
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