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Paramount Global’s Stock Soars on News of the Byron Allen Bid

January 31, 2024
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Paramount Global witnessed a surge in its shares on Wednesday following the announcement by Byron Allen's media group, Allen Media Group, confirming its bid to acquire the company, as earlier reports had suggested.

Byron Allen's Allen Media Group is making a substantial offer valued at $14 billion, with the total amount reaching $30 billion when accounting for the assumed debt associated with the acquisition.

Previously, there had been speculation about David Ellison's Skydance Media attempting to acquire Paramount Global. David Ellison, the son of Oracle Corp.'s founder and billionaire Larry Ellison, was reportedly exploring the purchase of "at least a majority stake" in National Amusements, the parent company of Paramount, according to the Wall Street Journal in January.

Media magnate Shari Redstone, daughter of the late Paramount Chief Executive Sumner Redstone, is said to be interested in selling a controlling stake in National Amusements.

Skydance Media stands as one of Hollywood's premier independent studios and has played a role in producing blockbuster films for Paramount, including "Mission: Impossible — Dead Reckoning" and "Top Gun: Maverick."

The entertainment industry is currently witnessing a trend toward increased consolidation, heightened investor pressure for streaming profitability, a shift away from cable TV, and transformations in the movie-theater business. Earlier reports indicated that Warner Bros. Discovery Inc. was engaged in discussions about a potential merger with Paramount.

In response to these developments, Paramount Global's class B shares (B PARA) experienced a remarkable 24% surge in premarket trading, while the class A shares (PARAA) saw a notable gain of 22%. These significant market movements underscore the dynamic landscape and strategic shifts within the entertainment industry, as key players explore avenues for growth, consolidation, and adaptation to evolving consumer preferences.

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