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Will the Twitter Really Now Be Called an X, And Will That Fly With Users?

July 25, 2023
minute read

Elon Musk's rebranding of Twitter into a company known as X is not only transforming the corporate identity but also influencing the platform's terminology. When asked about what tweets would be called in the world of X, Musk indicated that they might be referred to as "X." However, the adoption of this new term may face challenges, as the word "tweet" has become deeply ingrained in the platform's lexicon.

Despite the branding overhaul, the platform's interface still reflects the original "Tweet" terminology when composing new updates. The company has been quick to make other changes internally, showcasing the X logo in its cafeteria and renaming conference rooms with terms like "eXposure," "eXult," and "s3Xy" at its San Francisco headquarters.

While Musk is enthusiastic about the X branding, he is aware of the potential complications in replacing the term "tweet," which has become a widely used verb among millions of users. This shift in terminology may prove challenging for both Musk and X executives. Additionally, Meta Platforms Inc., the company behind the potential Twitter competitor Threads, already holds the trademark for "X" in the context of online social networking services.

Notably, Musk's fascination with the letter "X" extends beyond this rebranding endeavor. He has previously used "X" in naming his son as well as his first company, X.com (later known as PayPal), and SpaceX.

Eric Ng
Eric Ng
John Liu
Editorial Board
Bryan Curtis
Adan Harris
Managing Editor
Cathy Hills
Associate Editor

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